Forrester
Research
Few research firms are as switched on to new media as Boston-based forrester. Consequently its views on the Internet don't always come free. Those that do are here.
GVU's WWW User Survey
http://www.cc.gatech.edu/gvu/user_surveys/
The biggest and oldest periodic Web user survey. Its latest results shown a marked change in profiles, reflecting the Net's convergence with the mainstream.
Hermes Study
http://www.umich.edu/~sgupta/hermes/
Analyzes the demographic profiles of the Web users from a commercial perspective. If you intend to market on the Net, it's worth while reading the latest results to size up your quarry.
Neilsen Interactive
Results of the people meter people's Internet surveys.
Values and Lifestyles
The VALS program is digging deeper into the psychographic profiles of Net users with each new questionnaire. Complete the survey and discover whether you're regarded as an Actulizer, Fulfilled, an Achiever, an Experiencer, a Believer, a Stiver , a Maketer, or a Struggler, Marketeers, like astrologers and royals, need to class people to help justify their existence.
